JAGUAR LAND ROVER GORILLAZ APP

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The Gorillaz App launches a new Jaguar Land Rover recruitment area in the form of a 360-environment situated in the garage of the band’s home which also features all the iconic vehicles from Gorillaz past. Here, applicants can explore and take a two-part challenge. The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar’s first all-electric five-seater sports car. Users can learn about the vehicle’s performance, battery technology, space, charging and range. The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code in Alternate Reality Game format (ARG). The challenge takes them on a series of code breaking puzzles, that will test their curiosity, persistence, lateral thinking and problem solving skills – all real world attributes of a new generation of software and engineering talent.