DAVID BECKHAM with ADIDAS

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Jason Thomas, Managing Director, adidas Middle East and Northern Africa commented: “The adidas HomeCourt store concept is all about celebrating a love of sport and there could be no better person to represent that than David Beckham. He is one our most celebrated icons and a face of the brand who is adored worldwide, especially in the region. The response to our Instagram competition and the reaction of fans today is an incredible showing of his universal appeal.