After the opening Beckham said; “I always love coming to Dubai – it’s a special place that’s constantly evolving, just like adidas and their stores. Spending some time here today, it was great to get a sense of the energy people have for sport. In Dubai I’ve met people from all around the world who are united in their passion for sport.” In addition to the appearance of David Beckham alongside competition winners, leading figures within adidas Middle East and North Africa also attended the official opening event including; Osman Ayaz, Managing Director Emerging Markets; Jason Thomas, Managing Director EM Central (MENA), Tushar Goculdas, Vice President Brand adidas Emerging Markets, Jad Chouman, Senior Marketing Director EM Central (MENA) and Siddarth Jham, Senior Director Retail EM Central (MENA).